Team

At The MENTALBAR, we believe that success is built from the inside out. Our team is dedicated to helping individuals, businesses, and schools unlock their full potential through mindset mastery, leadership development, and performance optimization.

Founded by Joseph Tulloch, J.D., and Samantha Bernacchi Tulloch, THE MENTALBAR was born from a shared passion for resilience, high performance, and human potential. With diverse backgrounds in law, business strategy, executive coaching, and talent optimization, our team brings a unique, science-backed approach to personal and professional growth.

We’ve faced challenges, broken barriers, and climbed to leadership positions in competitive industries. Through our experiences—navigating adversity, overcoming burnout, and achieving peak performance—we’ve developed a proven framework to help others do the same. As certified neuroscience coaches, we bridge the gap between mindset and strategy, equipping our clients with the tools to thrive under pressure, lead with confidence, and build sustainable success.

At THE MENTALBAR, we don’t believe in one-size-fits-all solutions. We take a personalized approach, ensuring that individuals, teams, and organizations get the guidance, strategies, and support they need to level up in their careers, studies, and lives.

Whether you’re a student looking to build resilience, a professional striving for peak performance, or a school aiming to foster a strong, engaged culture—we’re here to help you raise the bar.